How to Improve Your Website Load Times

We used WP Rocket to improve our client’s website load times from F to D on the GtMetrix test, which isn’t very good, so we wrote a haiku instead.

There once was a web site

That took too long to load

So the biz owners called

@thefenmebots  

Before more money was owed


After checking it on Google’s PageSpeed Insights, the score — which is a number rather than a letter — is even worse! A 19 out of 100? Yikes! As it turns out, the $50 WP Rocket plugin could only do so much for this client’s website load times because the WordPress theme and plugins were way too heavy, and we had no control over that.

In a world full of ADD humans too impatient to wait, time is money!

But maybe these testers aren’t accurate, so we checked www.thefemmebots.com, and it got a whopping A grade on GtMetrix and a 98 on Google’s PageSpeed Insights. Hmm. We are using the cleanest, most no-frills WordPress theme.

The good news?

This client’s website is in the process of a re-design and dang, I really hope the new developers optimized it for load times. A very capable project manager is in charge of it now. I have every faith in her.

The even better news?

We’ve been learning how to optimize another client’s website with Yoast SEO plugin, so after this other client’s website launches, we can start optimizing their pages so the people who visit can get to the content they are looking for the most as quickly as possible.